Hi, I’m Johanna
With a background in generalist marketing, I peel brands back to their core in order to build messaging, strategies, and campaigns that a human can connect with.
Whether it's a startup finding its feet or a notable name needing some more soul.
My fingers have tiptapped away in the travel, hospitality, finance, e-commerce, interiors, and, well, many sectors really. Call me a chameleon.
I've also splashed about in the wine world, achieving WSET level 3, which mostly makes me a great gift giver and dinner party guest.
I'm available to work remotely and can offer in-person collaboration for brands based in London or Barcelona.
The best bits
In late 2024, I walked my worries away on roughly half the UK's South West Coast Path, before hopping over to Barcelona to lay some roots and brush up on my Spanish.
As most humans probably would be, you'll find me at my happiest when 90% of my day is spent outdoors. And beyond 5pm, I'm rarely found without my nose in a book or wine glass.
If you ever want to grab a coffee or, more importantly, una copa de vino, I'm always on the hunt for collaborators to help me curate a never-ending round up of the most deliciously soul-soothing cafe-cum-wine-bars.